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Month: March 2025

The Story Behind the Dress

In the 1940s, American fashion designer Claire McCardell revolutionized womenswear with practical, stylish designs that embraced freedom and movement. One of her most iconic creations was the Pop-up Dress—a piece that was as effortless as it was elegant. McCardell even made versions in denim, proving that practical fabrics can be just as stylish as they …